Who Is ASHI DIAMONDS?
Ashi Diamonds Jewelry
Ashi Jewelry Catalogs
Ashi Marketing & Merchandising Programs
Ashi Baby Bridals Collection
Swiss Gemological Laboratory
Avalon Solution Web Services
ASHI Diamonds is one of the premier diamond jewelry manufacturers servicing the Independent Jewelers in North America. A fully integrated jewelry company, ASHI has been one of the most trusted and widely respected names in the diamond and jewelry business for more than 25 years.

We offer a dazzling range of exquisitely crafted fine jewelry featuring our signature engagement rings and bridal sets as well as contemporary diamond and colored stone jewelry designs. Our exciting collection includes a wide array of beautiful rings, earrings, necklaces, pendants and bracelets that are proven best sellers - and every ASHI jewelry piece exhibits our unparalleled attention to craftsmanship combined with superior design.

Your customers are sure to fall in love with our unique and spectacular styles created using only the finest diamonds, colored stones and precious metals. All of our pieces are crafted keeping the end customer in mind - and our extensive selection ensures that they will find among your cases the exact style and design that perfectly symbolizes the milestone occasions of their life and suits their individual taste and lifestyle.

At ASHI, each of our jewelry pieces goes through a rigorous internal screening process for quality and aesthetic perfection. Our jewelry offers the finest quality you will find in the market, and our pieces are priced to provide excellent value for your money. Our fully integrated, global manufacturing, design, sourcing and distribution network allows us to operate highly efficiently and cost-effectively - and we pass those savings down to our valued retail partners.

In addition to providing exciting and exceptionally crafted jewelry designs, ASHI also offers our retail partners the "Ashi Advantage" - an extensive range of marketing and merchandising programs and support services tailored to your specific needs. Ashi Advantage includes:

• Fine Jewelry Catalog
• Customized Merchandising and Marketing Solutions
• Seasonal Flyers & Brochures for Consumers
• Store Branded Annual Bridal & Holiday Books
• A Range of Co-Op Advertising Programs
• Customized Displays
• Postcards
• Television Ads
• Print and Newspaper Ads
• Direct Mail and Demographic Mailing Lists
• Posters, Duratrans and Billboards

As consumers become more value conscious in today’s economy, ASHI is proud to introduce our Baby Bridals™ Collection. The Ashi Baby Bridals™ is a collection of affordable yet elegant contemporary, traditional and vintage bridal sets. The styling, quality and desirability compares favorably with more expensive designer bridals, yet achieves an amazing branded look at considerably less cost to you and your retail customers. All Ashi Baby Bridals are complete with center stones and matching wedding bands and are competitively retail priced increasing your sales and maximizing you profits.

Each Baby Bridal Style comes with a Gem Lab Certificate from Swiss Gemological Laboratory, an exclusive provider of jewelry certificates for all of ASHI’s Jewelry. An Independent Certificate from Swiss Gemological Laboratory gives your customers the confidence they need for you to close the sale. It also provides them with independent proof of their jewelry’s value for insurance purposes should it ever be lost, stolen or damaged. In addition, your customer will have the ability to track and view their certificate online. Please visit their website - www.SwissGemLab.com for more information.

At ASHI, our top priorities are to help you GROW your Business, MAXIMIZE your Sales, BUILD your Brand and position you as "THE STORE" to Shop for Diamond & Gemstone Jewelry in your Market. We are always looking for innovative ways to add value to our products and services to give you, our valued retail partner, an edge over your competitors. That’s why we are particularly excited to offer you our innovative B2C Turnkey Ecommerce Website Solutions through our technology partner, AVALON Solution Please visit their website - www.AvalonSolution.com for more information.

AVALON Solution utilizes the latest developments in technology to integrate both Fashion & Style with the Beauty & Romance of Jewelry seamlessly into a customized B2C Ecommerce Website Solution to help Retail Jewelers extend their Businesses and Brands Online. We offer end-to-end Ecommerce Solutions customized to suit your specific business needs.

Our Ecommerce Solution gives our Retail Jewelry Partners the opportunity to benefit from professionally designed Websites and continuously update their sites as much - or as little - as they need, along with a comprehensive range of professionally built online services and support solutions that makes AVALON Solution the industry leader and innovator in Jewelry Ecommerce Services.

Please contact one of our professional consultants at 1-800-622-ASHI to learn more about all that ASHI has to offer you and your customers and how we can help you GROW your Business and BUILD your Brand to STAY one step ahead of your competition!
 
What is The Ashi Baby BridalsTM Collection?
Ashi Baby Bridals Collection
Classic, Vintage, Affordable Designs
Capture New Market Segment
Ashi Flyers & Postcards
Swiss Gem Lab Certificates
Online Certificate Tracking
Integrated Display Trays and Marketing Materials
The Ashi Baby BridalsTM is a collection of affordable yet Elegant Contemporary, Traditional and Vintage Bridal Sets. The process involved in making this bridal collection is an intricate combination of art and science. A tradition of craftsmanship and attention to detail culminates in the creation of a true treasure, and a fitting symbol of love and beauty this collection represents.

The attention to detail is quite overwhelming. While the Baby Bridal Rings are being shaped and polished the diamond team is hand-selecting the appropriately matched side diamonds and the critical center stone in order for the diamonds to be perfect in shape, color, clarity and proportion. All Baby Bridals require many hours to complete because of this attention to detail. Each diamond is individually Hand-Set for perfection!

The next step in creating a Baby Bridal is the artwork of Scrolling or Millgraining. This process is done when all diamonds have been set. Then hand-engravers precisely carve into the ring with engraving tools that gently inscribe the desired design into the gold without disturbing any of the set diamonds to achieve the desired look. Whether it is the intricate Scroll Engraving or the Hand Millgraining, it is the artist that brings out the exquisite radiance of the design. The newly engraved rings are then sent back to be polished for a final buffing to bring them to their ultimate perfection and beauty!

This stunning collection of Ashi Baby Bridals is a mirror image of highly successful styles normally found in high end, branded bridal lines showcased in diamond jewelry boutique stores. The styling, quality and desirability compares favorably with the more expensive bridal, however the total diamond weights are reduced to achieve an amazing branded bridal look at considerably less cost to you and your customers.

This strategy of smaller and more affordable ticket items, while maintaining a higher standard of quality is hugely successful in not only the jewelry industry but other luxury lines as well. Cadillac, Lincoln, Lexus, and Mercedes all offer a smaller version of their normally larger and more expensive models. Whether it is the “C”, “E” or “S” Class - Mercedes Benz offers its models at multiple price points to attract a wide customer base. The affordable C-Class Mercedes now outsells the higher end “E” and “S” Class combined. They all still carry the perceived quality, value, and desirability of their larger and more expensive counterparts, but with a sticker price that appeals to a new and much larger buying audience. As these young or new customers make an entry point into these luxury brands, it is likely as they mature and their incomes rise they will continue their loyalty with the selected brand with future purchases. This is even more important to our industry and especially the young Diamond Bridal Jewelry consumer that will likely return to make multiple future purchases at the same Jewelry Store.

All Ashi Baby Bridals are complete with Center Stones & Matching Wedding Bands and competitively Retail Priced from $995 to $2,995. The center stones are very bright and eye clean and made of varied popular cuts to maximize the beauty and appeal to a very large quality conscious, yet budget minded consumer. Total diamond weights range from .50Ctw to 1.25Ctw. This popular price range of Bridal represents over 35% of all Bridal Engagement Sets sold across the country. Featuring more than 75 different styles, the Baby Bridals line offers your bridal consumers a wide range of classic, vintage, affordable designs with a modern twist.

The Collection targets and successfully reaches the segment of consumers that was lost by the Independent Jeweler to the Major Jewelry Chains & Mass Merchants. These consumers will find that the exquisite sets in the Baby Bridals collection far exceed what your mass competitors are offering in terms of quality and styling – yet at a price they can still afford. These newly captured consumers present a golden opportunity for you to raise your bridal diamond sales and also cultivate them into lifetime repeat customers.

With the purchase of each Ashi Baby Bridals you will receive a Gem Lab Certificate. Young Bridal Buyers will be more confident and at ease with their Bridal selection from a store that provides professional and independent Gem Lab Certificates that testify to the quality of the Diamond Bridal pieces. More confidence in you, their personal jeweler, translates into more Diamond Bridal Sales for your store. In part because of the internet, many savvy young Bridal Buyers are just more comfortable with their purchase when a reputable jewelry store provides them with Gem Lab Certificates. They demonstrate your professionalism, ethics and expertise which insure your customers that they will receive the quality they expect at the time of the sale.

In addition your customers will have the ability to log on to a Website to track and view their Certificate Online, providing them an independent proof of their jewelry’s value and identity for insurance purposes should it ever be lost, stolen or damaged. In addition to being able to view their Certificate Online, the Website will have information and links to your Jewelry Store. All of these factors will provide your Bridal Customer’s the confidence they need for you to Close the Sale!
The Ashi Baby BridalsTM Collection also provides integrated Display Trays and support Marketing Materials:
• Flyers & Customized Brochures • Postcards & Direct Mail Services
• Television Ads & DVD Loops • Billboards & Duratrans
• B2C Website & B2B Website • Posters & Counter Cards
• Customized Displays • Newspaper & Magazine Ads
Each of these marketing tools is designed to reach out and bring more buying customers into your store.
So build your Brand and expand your Market Share with Ashi’s Baby Bridals Collection.
 
Just Remember....
Nobody Does “I Do” Like We Do!
Call ASHI Today to Experience the
Magic of the Ashi Baby Bridals Collection!
 
How Can The Ashi Baby BridalsTM Collection Increase Your Sales!

Expand Your Customer Base
Increase Bridal Sales
Cultivate Lifetime Customers
Maintain Your Margins
Increase Inventory Turns
Finest Quality Diamonds
Swiss Gem Lab Certificate
Confidence... Security... Credibility
Diamond Engagement Rings
 Buying a Engagement Ring is a very personal, emotional purchase for prospective brides and grooms, and it’s typically their first important jewelry purchase. The jeweler that gains their trust and wins their bridal business can cultivate these customers for life! The Diamond Bridal business should be the Independent Jewelers’ number one category and priority. This category could and should generate more than 50% of your overall store’s business in a year. However to accomplish this, the independent jeweler must have the right blend of Bridal Styles to satisfy the consumers wants and needs. One such category is what we call The Ashi Baby BridalsTM Collection.
Baby Bridals Are Affordable!
Ashi Baby Bridals are complete with Center Stones & Matching Wedding Bands and competitively Retail Priced from $995 to $2,995. The center stones are very bright and eye clean and made of varied popular cuts to maximize the beauty and appeal to a very large quality conscious, yet budget minded consumer. Total diamond weights range from .50Ctw to 1.25Ctw. Featuring more than 75 different styles, the Ashi Baby Bridals Collection offers your bridal consumers a wide range of classic, vintage, affordable designs with a modern twist. This Collection appeals to a very large quality conscious, yet budget minded consumer. This popular price range of Bridal represents over 35% of all Bridal Engagement Sets sold across the country.
Baby Bridals Can Expand Your Customer Base!
The Collection targets and successfully reaches the segment of consumers that was lost by the Independent Jeweler to the Major Jewelry Chains & Mass Merchants over the last decade. The majors no longer have the advantage of easy credit financing giving the Independent Jewelers, once again, an even playing field. This is the perfect time for the Independent Jewelers to capitalize on this opportunity to reposition them in this segment of the Diamond Bridal Business. These consumers will find that the exquisite sets in the Ashi Baby Bridals Collection far exceed what your mass competitors are offering in terms of quality and styling – yet at a price they can still afford.

These newly captured Consumers present a golden opportunity for you to raise your bridal diamond sales and also cultivate them into lifetime repeat customers. The average jewelry customer will come into a jewelry store 16 to 18 times in his lifetime. With Birthdays, Anniversaries, Christmas, Valentines Day, Mothers Day, Graduations, Fathers Day and the just because “I Love You” gift giving times you can see the importance of cultivating these jewelry buyers to shopping at your store.
Baby Bridals Can Increase Your Margins!
Each Ashi Baby Bridal Set comes complete with an Engagement Ring, set with a beautifully cut and proportioned Diamond Center Stone, along with a matching Wedding Band. It is a well known industry statistic that Bridal Semi-Mounts have among the lowest inventory turn of all Jewelry categories. Along with the rapidly declining margins on Diamond Center Stones and the difficulty and time it takes to sell a Bridal Semi-Mount with a choice of Center Stone and a matching Band, it is easy to see how the Ashi Baby Bridal Set, a beautiful jewelry ensemble, can make the process easier and quicker to help you Close the Sale. Increasing Inventory Turns, Increasing Sales, Maintaining Your Margins, Expanding Your Customer Base, Laying the Foundation for Future Growth… these are the Benefits of the Ashi Baby Bridals Collection to You.

The success or failure of the Independent Jewelers to bring in this segment of the Diamond Bridal Buyers depends largely on their ability to convince these Diamond Bridal Consumers to shop at their Store rather than the Major Chains or Mass Merchants. Bridal Jewelry Sales are the only true necessity items a jewelry store has to offer. In recent years the ability to make acceptable margins on Bridal products has been quite difficult. The Ashi Baby Bridals Collection assures you the margins you need and deserve to continue to run a successful business. Make sure these profitable sales are made at your fine jewelry store. The affordable Ashi Baby Bridals Collection is the solution to help drive these Diamond Bridal Buyers into “Your Jewelry Store” all twelve months of the year.
Baby Bridals Come With Certificates!
Today’s diamond jewelry consumer is much more educated about the 4C’s of diamond quality than ever before, thanks to the Internet. In fact, most consumers today – especially younger, technologically savvy Bridal Customers – use the Internet to educate themselves, gather information, and “pre-shop” by comparing quality, price, features and benefits of diamond jewelry products before buying them. By the time they walk into your store, many of these customers will be well-informed about diamonds and diamond jewelry and know exactly what they want in terms of diamond carat weight, clarity, color and cut. They will look for a lab certificate that assures them that a particular piece of diamond jewelry from your store represents the quality they seek.

Each Ashi Baby Bridal Set comes with a Gem Lab Certificate. Young Bridal Buyers will be more confident and at ease with their Bridal selection from a store that provides professional and independent Gem Lab Certificates that testify to the quality of the Diamond Bridal pieces. More confidence in you, their personal jeweler, translates into more Diamond Bridal Sales for your store. In part because of the internet, many savvy young Bridal Buyers are just more comfortable with their purchase when a reputable jewelry store provides them with Gem Lab Certificates. They demonstrate your professionalism, ethics and expertise which insure your customers that they will receive the quality they expect at the time of the sale.
Baby Bridals Certificates Can Be Tracked Online!
In addition your customers will have the ability to log on to a Website to track and view their Certificate Online, providing them an independent proof of their jewelry’s value and identity for insurance purposes should it ever be lost, stolen or damaged. In addition to being able to view their Certificate Online, the Website will have information and links to your Jewelry Store. All of these factors will provide your Bridal Customer’s the confidence they need for you to Close the Sale!

The Ashi Baby Bridals Collection now allows you to offer an affordable way for your customers to say “I Do” and still give them the design, quality and style they desire!

So build your Brand and expand your Market Share with the Ashi Baby Bridals Collection.
Just Remember....
Nobody Does “I Do” Like We Do!
And now we make “I Do” more affordable then ever!
Call ASHI Today to Experience the
Magic of the Ashi Baby Bridals Collection!
 
Why You Need To Sell Certified Diamond Jewelry?

Swiss Gem Lab Certificates
Diamond Jewelry Grading
Increase Customer Confidence
Diamond Jewelry Certificates
Grow Your Business
Innovative Technology
Track Your Certificate Online
As a Jewelry Retailer, offering Gem Lab Certificates with the diamond and gemstone jewelry you sell is an essential part of your marketing and sales presentation. Certificates have become a significant part of the diamond and gemstone jewelry sales equation, as most Consumers will not buy a piece of jewelry unless it is certified by an Independent Gemological Laboratory.

Today's diamond jewelry consumer is much more educated about the 4C's of diamond quality than ever before, thanks to the Internet. In fact, most consumers today - especially younger, technologically savvy Bridal Customers - use the Internet to educate themselves, gather information, and ‘pre-shop’ by comparing quality, price, features and benefits of diamond jewelry products before buying them. By the time they walk into your store, many of these customers will be well-informed about diamonds and diamond jewelry and know exactly what they want in terms of diamond carat weight, clarity, color and cut. They will look for lab certificate that assures them that a particular piece of diamond jewelry from your store, represents the quality they seek.

Here are some of the Main Reasons why you need to provide certificates with the diamond and gemstone jewelry you sell:

Certificates Increase Consumer Confidence
Consumers will be much more confident and at ease with their diamond jewelry purchase from your store when they have a professional certificate from an independent grading laboratory attesting to the quality and properties of the diamonds in the jewelry. More confident consumers means more diamond jewelry sales in your store!

Certificates Boost Your Store's Reputation
Consumers are more comfortable when reputable jewelry stores provide diamond jewelry certification. By offering certificates with the diamond jewelry you sell, you are demonstrating to customers your professionalism, ethics, expertise and focus on ensuring that customers receive the quality they expected at the time of sale. All these factors can enhance your reputation and help increase your diamond jewelry sales.

Consumers Expect Certificates
Many of today's consumers are well aware of certification and expect to see the diamond jewelry they want to purchase accompanied by an independent lab certificate. This document helps them to comparison shop and determines which piece of diamond jewelry represents the quality and value they want and can afford. If you do provide a lab certificate, this will give you an obvious advantage over your competition to Make that Sale

Certificates are Important for Insurance Purchases
While certificates do not attest to the monetary value of a piece of diamond jewelry, they do attest to the piece's "identity" and provide tangible proof of its quality and authenticity. Consumers need a certificate for insurance/ appraisal purposes to assess the value of their diamond jewelry and protect their investment in the event that the piece is lost, stolen or damaged. In short, certification is essential to most consumers looking to buy something as valuable and important as a piece of diamond jewelry.

Every piece in Ashi’s Baby BridalsTM Collection comes with a certificate issued from the Swiss Gemological Laboratory attesting to the piece’s unique properties and quality.

Swiss Gemological Laboratory's innovative software allows your retail customers to track and view their unique jewelry Certificate Online via its Website - www.SwissGemLab.com. The Swiss Gemological Laboratory's website offers your customers detailed product description and quality grading information about the jewelry they purchased from your store, along with your company logo, store information, store address, store map, picture of your store and contact information. They can also use the website to view, print or email their certificates... all Online!

Plus, if you have a Website, they can click on your company logo or store information on the www.SwissGemLab.com website - to direct them right to your Website's home page. In addition, if your Website has been developed through AVALON Solution, ASHI Diamond's Technology Partner for Turnkey B2C Ecommerce Web Services, your customers can click on the 'Product Details' link on the Certificate page that will direct them right to the Product Detail Page on your Website.

Linking Customers to your Website via Swiss Gemological Laboratory's Certificate page gives you, the Retailer, another opportunity to 'Reach Out' to those customers, strengthen your brand name, generate repeat business and position you as 'The Store' to shop for Diamond & Gemstone Jewelry.

Swiss Gemological Laboratory and its comprehensive diamond and gemstone jewelry certificates and services add confidence to your customers' buying decisions. These certificates also add intrinsic value to your ASHI diamond and gemstone jewelry – which means More Sales for you at the jewelry counter!

 
How Does Swiss Gemological Laboratory's Online Certification & Tracking System Work?

State Of The Art Equipments
Online Certificate Tracking
Diamond Jewelry Certificates & Reports
Grow Your Business
 Swiss Gemological Laboratory, is the exclusive provider of diamond jewelry certificates for every jewelry item in the Ashi's Baby Bridals™ Collection.

These certificates are all graded by graduates of the prestigious Gemological Institute of America (GIA) using state of the art microscopes and other gemological equipments, as well as GIA’s well-established grading terminology.

Swiss Gemological Laboratory's innovative software allows your retail customers to track and view their unique jewelry Certificate Online via its Website - www.SwissGemLab.com. For your customers, accessing and using Swiss Gemological Laboratory's unique Online Certification Tracking System is easy!

When your Customers visit the Website - www.SwissGemLab.com, their first step is to enter in their unique SGL Certificate Number, inscribed on their certificate, in the 'Track Your Certificate' box in the upper right hand corner of the home page. Once they click the box, the website will pull up an image that is identical to the mini card certificate they received when they purchased their Ashi's Baby Bridals™ Collection jewelry from your store.

The online certificate they will see will include detailed product description and detailed quality grading information about the jewelry they purchased from your store. They can use the website to view, zoom, print or email their certificates… all Online! The page will also include your company logo, store information, store address, store map, picture of your store and contact information.

Plus, if you have a Website, they can click on your company logo or store information on the www.SwissGemLab.com website - to direct them right to your Website's home page. In addition, if your Website has been developed through AVALON Solution, ASHI Diamond's Technology Partner for Turnkey B2C Ecommerce Web Services, your customers can click on the 'Product Details' link on the Certificate page that will direct them right to the Product Detail Page on your Website.

The Swiss Gemological Laboratory's Website allows your customers to access more information about SGL, its reports and services, as well as education guides and other information.

The Swiss Gemological Laboratory's Website also integrates a Client Login and Admin Section where you, the Retailer, can login to enter or update your "Jeweler Info" such as Company Logo, Store Picture, Store Information, Store Address, etc. at your convenience.

This innovative Online Certificate Program from Swiss Gemological Laboratory gives you more opportunities to 'Reach Out' to your customers, strengthen your brand name, drive traffic to your website and generate repeat business!
 
• Ashi Diamonds Partners with Swiss Gemological Laboratory To Offer Certification on all Baby Bridals Jewelry
   - May 7, 2009
• Ashi Diamonds Launches Baby Bridals! A Brand New Collection of Exquisite Yet Affordable Bridal Jewelry Sets
   - March 16, 2009
Ashi Diamonds Partners with Swiss Gemological Laboratory
To Offer Certification on all Baby Bridals Jewelry
NEW YORK, NY (May 7, 2009) — Ashi Diamonds has entered into an exclusive partnership with Swiss Gemological Laboratory to provide consumers with professional, third-party diamond jewelry certificates for all Bridal sets that they purchase from Ashi’s exciting new Baby BridalsTM collection of Bridal Sets.

Baby BridalsTM is Ashi’s brand new collection of affordable yet elegant contemporary, traditional and vintage bridal sets. This stunning collection of complete engagement rings with center stones and matching wedding bands features distinctive styling, designer looks, exceptional quality and attractive pricing – all of the qualities your bridal customers are looking for. With over 125 new styles in the collection, consumers are assured of finding the bridal jewelry of their dreams. Baby BridalsTM is the B2B brand of Ashi Diamonds; for approved retailers, the I Do CollectionTM is the B2C brand.

All Swiss Gemological Laboratory certificates are graded by graduates of the prestigious Gemological Institute of America (GIA) using state-of-the-art microscopes and other gemological equipment, as well as GIA’s well-established grading terminology. For retailers, this means that, when you make the commitment to Ashi and the Baby Bridals collection, you can increase your customers’ confidence and peace of mind when they make a jewelry purchase from your store. Consumers today are much more educated about the 4C’s of diamond quality than ever before – thanks to the Internet – and they expect a certificate from a professional, independent grading laboratory attesting to the quality and unique properties of the diamond jewelry they are purchasing. Increased consumer confidence means more diamond jewelry sales for your store!

In addition, by offering jewelry certificates from Swiss Gemological Laboratory with every piece you sell from the Ashi Baby Bridals collection, you will boost your store’s reputation for professionalism, ethics, expertise and integrity. This not only will increase your bridal sales, but also will cement your standing as the “jeweler of choice” for bridal jewelry in your market, bring in new customers, strengthen loyalty from existing customers and generate repeat business for you!

Finally, consumers need a certificate for insurance/appraisal purposes when investing in something as valuable as a piece of diamond jewelry. They need something that will provide tangible proof of the quality and authenticity of their diamond jewelry in the event it is lost, stolen or damaged. When they buy diamond jewelry from the Ashi Baby Bridals collection, they know they will get this crucial certification from Swiss Gemological Laboratory. This is yet another important factor that increases consumer confidence in your store and helps you close the sale!

What makes Swiss Gemological Laboratory so unique from other diamond grading laboratories is its innovative software that allows your retail customers to track and view their jewelry certificate online via its Web site – www.SwissGemLab.com. The Swiss Gemological Laboratory Web site offers your retail customers detailed product description and quality grading information about the jewelry they purchased from your store, along with your company logo, store information, store address, store map, picture of your store and contact information. They can also use the Web site to view, print or e-mail their certificates – all online!

Plus, if you have a Web site, consumers can click on your company logo or store information on the www.SwissGemLab.com Web site – and they will be redirected right to your own Web site! This creates even more opportunities to “reach out” to customers and increase your sales! As an added bonus, if your Web site has been developed through AVALON Solution, Ashi Diamonds’ technology partner for turnkey B2C Ecommerce Web services, your customers can click on the “Product Details” link on the Certificate Page and they will be redirected right to the Product Detail Page on your Web site.

To Track a Live Demo Certificate, please go to www.SwissGemLab.com and enter: CR-000-000-000.

Confidence. Security. Credibility. These are the hallmarks of Swiss Gemological Laboratory and its diamond and gemstone jewelry certificates, programs and services. SGL's mission is to enhance the consumers' trust and confidence by offering them reliable and consistent jewelry certification and grading services by maintaining the highest levels of ethics and standards of professionalism.

A diamond jewelry certificate from Swiss Gem Laboratory provides the edge you need to be the bridal jewelry leader in your market. It also adds intrinsic value to your Ashi Baby Bridals jewelry – which means more sales for you at the jewelry counter!

Ashi Diamonds will be introducing the Baby Bridals collection at the following upcoming Trade Shows:

• CBG LAS VEGAS | LAS VEGAS, NV | MAY 26 - 28, 2009
• JCK LAS VEGAS | LAS VEGAS, NV | MAY 30 - JUNE 2, 2009 | BLOCK # 47067
• JA NEW YORK | NEW YORK, NY | JULY 26 - 29, 2009
• RJO KENTUCKY | COVINGTON, KY | AUG 1 - 3, 2009
• SJTA ATLANTA | ATLANTA, GA | AUG 8 - 10, 2009
• CJS COLUMBUS | COLUMBUS, OH | AUG 22 – 23, 2009
Nobody Does “I Do” Like We Do!

Call Ashi today to experience the Magic of the new Baby Bridals Collection!

Ashi Diamonds Launches Baby Bridals!
A Brand New Collection of Exquisite Yet Affordable Bridal Jewelry Sets.
NEW YORK, NY (March 16, 2009) — Ashi Diamonds is proud to introduce Ashi Baby BridalsTM, a new collection of affordable yet elegant contemporary, traditional and vintage Bridal Sets. This stunning collection of complete engagement rings with center stones and matching wedding bands features distinctive styling, designer looks, exceptional quality and attractive pricing – all of the qualities your Bridal customers are looking for. Baby Bridals is the B2B Brand of Ashi Diamonds, for approved Retailers, the I Do CollectionTM is the B2C Brand. The Ashi Baby BridalsTM together with the I Do CollectionTM is guaranteed to grow your Bridal business and expand your market share!

Buying an Engagement ring is a very personal, emotional purchase for prospective Brides and Grooms and it’s typically their first important jewelry purchase. The jeweler that gains their trust and wins their Bridal business can cultivate these customers for life! The Diamond Bridal business should be the Independent Jeweler’s number one category and priority. This category could and should generate more than 50% of your overall store’s business in a year!

Here are some of the Many Benefits Your Customers will enjoy when you make the commitment to carry Ashi Baby Bridals in your store:
• All pieces in the collection are priced at $995 to $2,995 retail – a popular price range that represents more than 35% of all Bridal jewelry sets sold in the United States.
• All pieces are expertly hand milgrained, hand engraved and hand set, with exquisite styling, craftsmanship and attention to detail normally found only in more expensive branded bridal jewelry lines.
• All pieces come complete with engagement rings, center stones and matching wedding bands.
• Ashi has reduced total diamond weights in the collection to achieve a luxurious, upscale branded bridal look at a fraction of the price. Total diamond weights range from 0.50 ct. to 1.25 ct. for the complete bridal set.
• All center diamonds in the collection are very bright, eye-clean stones in various popular cuts to maximize their appeal to quality- and value-minded customers.
• With more than 100 Brand New Styles in the collection, your customers are assured of finding the bridal jewelry of their dreams from among our wide range of contemporary, traditional and vintage bridal sets.
• Each set in the collection comes with a diamond jewelry certificate from Swiss Gemological Laboratory - which will give your Bridal customers added confidence in making their purchase. In addition, they can track, view, print or email their certificates, view style details and your store information - all online - as well as link to your store’s website.To Track a Live Demo Certificate go to www.SwissGemLab.com and enter: CR-000-000-000
• Approved Retailers will receive a Complimentary and Customized “I Do CollectionTM” Bridal Website that will showcase the entire Ashi Baby Bridals Collection with their choice of Markup and an “I Do Collection™” Digital ECatalog that can be linked from their existing Website.
Baby Bridals not only benefits your customers, but here are some of the Main Advantages that You, The Retailer, will receive by carrying the Ashi Baby Bridals Collection in your store:
• The collection’s exquisite styling, craftsmanship and affordable pricing far exceeds what the major jewelry chains, department stores and mass merchants are offering in this price range. This means that you will no longer have to concede the value-driven Bridal consumer segment to these major players. With easy credit no longer available, this evens the playing field and opens up a world of new opportunities for you to draw in more customers and increase your Bridal business!
• Studies have shown that once you gain a consumer’s trust with their Bridal purchase, they will come back to you again and again for other purchases. These newly captured consumers present a golden opportunity for you to grow your business and cultivate a lifetime of repeat customers. In fact, the average customer will come into a jewelry store 16 to 18 times in his or her lifetime. When you consider birthdays, anniversaries, Christmas, Valentine’s Day, Mother’s Day, Father’s Day, graduations, and “just because I Love You” gifts, it’s easy to see the importance of cultivating these customers for your store.
• Each set in the collection comes with an engagement ring with a beautifully cut and proportioned center stone, along with a matching wedding band. Semi-mounts are among the slowest turning of all jewelry categories. With rapidly declining margins on diamond center stones and the difficulty and time it takes to sell a semi-mount, center stone and wedding band separately, it’s easy to see that Baby Bridals makes the process faster and easier – Increasing Inventory Turns, Increasing Sales, Increasing Margins, Expanding your Market Share, and Laying a Strong Foundation for Future Growth.
• By offering a diamond jewelry certificate from Swiss Gemological Laboratory with every Baby Bridals set purchased, you increase your reputation for professionalism, quality, ethics and expertise – leading to more sales. As an added bonus, when customers track their certificates online, the unique online certificate tracking software will show them your company logo, store information, store map, store picture, style details, as well as link to your store’s website. This gives you another opportunity to “reach out” to these customers, strengthen your brand name, generate repeat business and position you as their “Jeweler of Choice.”
• Ashi is offering extensive marketing support for the Ashi Baby Bridals Collection that includes integrated display trays, seasonal flyers and brochures, television ads, post cards and direct mail, billboards, posters, duratrans and counter cards. This means that when you team up with Ashi on the Baby Bridals Collection, you will get more “pop” for your marketing dollar – enabling you to “reach out” and bring even more Bridal customers into your store.
• Approved Retailers will receive a Complimentary and Customized “I Do CollectionTM” Bridal Website that will showcase the entire Ashi Baby Bridals Collection with their choice of Markup and an “I Do Collection™” Digital ECatalog that can be linked from their existing Website.
Ashi Diamonds will be Launching the Baby BridalsTM Collection at the following upcoming trade shows:
• THE INSTORE SHOW | CHICAGO, IL | APRIL 19 - 21, 2009 | BOOTH # 2015-2017
• CBG LAS VEGAS SHOW | LAS VEGAS, NV | MAY 26 - 28, 2009
• JCK LAS VEGAS | LAS VEGAS, NV | MAY 30 - JUNE 2, 2009 | BLOCK # 47067
Nobody Does “I Do” Like We Do! Call Ashi today to experience the Magic of the new Baby Bridals Collection!
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