Marketing

Ashi Baby Bridals are complete with Center Stones & Matching Wedding Bands and competitively Retail Priced from $995 to $2,995. The center stones are very bright and eye clean and made of varied popular cuts to maximize the beauty and appeal to a very large quality conscious, yet budget minded consumer. Total diamond weights range from .50Ctw to 1.25Ctw. Featuring more than 75 different styles, the Ashi Baby Bridals Collection offers your bridal consumers a wide range of classic, vintage, affordable designs with a modern twist. This Collection appeals to a very large quality conscious, yet budget minded consumer. This popular price range of Bridal represents over 35% of all Bridal Engagement Sets sold across the country.

The Collection targets and successfully reaches the segment of consumers that was lost by the Independent Jeweler to the Major Jewelry Chains & Mass Merchants over the last decade. The majors no longer have the advantage of easy credit financing giving the Independent Jewelers, once again, an even playing field. This is the perfect time for the Independent Jewelers to capitalize on this opportunity to reposition them in this segment of the Diamond Bridal Business. These consumers will find that the exquisite sets in the Ashi Baby Bridals Collection far exceed what your mass competitors are offering in terms of quality and styling – yet at a price they can still afford.

These newly captured Consumers present a golden opportunity for you to raise your bridal diamond sales and also cultivate them into lifetime repeat customers. The average jewelry customer will come into a jewelry store 16 to 18 times in his lifetime. With Birthdays, Anniversaries, Christmas, Valentines Day, Mothers Day, Graduations, Fathers Day and the just because “I Love You” gift giving times you can see the importance of cultivating these jewelry buyers to shopping at your store.

Each Ashi Baby Bridal Set comes complete with an Engagement Ring, set with a beautifully cut and proportioned Diamond Center Stone, along with a matching Wedding Band. It is a well known industry statistic that Bridal Semi-Mounts have among the lowest inventory turn of all Jewelry categories. Along with the rapidly declining margins on Diamond Center Stones and the difficulty and time it takes to sell a Bridal Semi-Mount with a choice of Center Stone and a matching Band, it is easy to see how the Ashi Baby Bridal Set, a beautiful jewelry ensemble, can make the process easier and quicker to help you Close the Sale. Increasing Inventory Turns, Increasing Sales, Maintaining Your Margins, Expanding Your Customer Base, Laying the Foundation for Future Growth… these are the Benefits of the Ashi Baby Bridals Collection to You.

The success or failure of the Independent Jewelers to bring in this segment of the Diamond Bridal Buyers depends largely on their ability to convince these Diamond Bridal Consumers to shop at their Store rather than the Major Chains or Mass Merchants. Bridal Jewelry Sales are the only true necessity items a jewelry store has to offer. In recent years the ability to make acceptable margins on Bridal products has been quite difficult. The Ashi Baby Bridals Collection assures you the margins you need and deserve to continue to run a successful business. Make sure these profitable sales are made at your fine jewelry store. The affordable Ashi Baby Bridals Collection is the solution to help drive these Diamond Bridal Buyers into “Your Jewelry Store” all twelve months of the year.

Today’s diamond jewelry consumer is much more educated about the 4C’s of diamond quality than ever before, thanks to the Internet. In fact, most consumers today – especially younger, technologically savvy Bridal Customers – use the Internet to educate themselves, gather information, and “pre-shop” by comparing quality, price, features and benefits of diamond jewelry products before buying them. By the time they walk into your store, many of these customers will be well-informed about diamonds and diamond jewelry and know exactly what they want in terms of diamond carat weight, clarity, color and cut. They will look for a lab certificate that assures them that a particular piece of diamond jewelry from your store represents the quality they seek.

Each Ashi Baby Bridal Set comes with a Gem Lab Certificate. Young Bridal Buyers will be more confident and at ease with their Bridal selection from a store that provides professional and independent Gem Lab Certificates that testify to the quality of the Diamond Bridal pieces. More confidence in you, their personal jeweler, translates into more Diamond Bridal Sales for your store. In part because of the internet, many savvy young Bridal Buyers are just more comfortable with their purchase when a reputable jewelry store provides them with Gem Lab Certificates. They demonstrate your professionalism, ethics and expertise which insure your customers that they will receive the quality they expect at the time of the sale.

In addition your customers will have the ability to log on to a Website to track and view their Certificate Online, providing them an independent proof of their jewelry’s value and identity for insurance purposes should it ever be lost, stolen or damaged. In addition to being able to view their Certificate Online, the Website will have information and links to your Jewelry Store. All of these factors will provide your Bridal Customer’s the confidence they need for you to Close the Sale!

The Ashi Baby Bridals Collection now allows you to offer an affordable way for your customers to say “I Do” and still give them the design, quality and style they desire!

So build your Brand and expand your Market Share with the Ashi Baby Bridals Collection.