NEW YORK, NY (May 7, 2009) — Ashi Diamonds has entered into an exclusive partnership with
Swiss Gemological Laboratory to provide consumers with professional, third-party diamond jewelry certificates for all Bridal sets that they purchase from
Ashi’s exciting new
Baby BridalsTM collection of Bridal Sets.
Baby BridalsTM is
Ashi’s brand new collection of affordable yet elegant contemporary, traditional and vintage bridal sets. This stunning collection of complete engagement rings with center stones and matching wedding bands features distinctive styling, designer looks, exceptional quality and attractive pricing – all of the qualities your bridal customers are looking for. With over 125 new styles in the collection, consumers are assured of finding the bridal jewelry of their dreams.
Baby BridalsTM is the
B2B brand of
Ashi Diamonds; for approved retailers, the
I Do CollectionTM is the
B2C brand.
All
Swiss Gemological Laboratory certificates are graded by graduates of the prestigious
Gemological Institute of America (GIA) using state-of-the-art microscopes and other gemological equipment, as well as
GIA’s well-established grading terminology. For retailers, this means that, when you make the commitment to
Ashi and the
Baby Bridals collection, you can increase your customers’ confidence and peace of mind when they make a jewelry purchase from your store. Consumers today are much more educated about the 4C’s of diamond quality than ever before – thanks to the Internet – and they expect a certificate from a professional, independent grading laboratory attesting to the quality and unique properties of the diamond jewelry they are purchasing. Increased consumer confidence means more diamond jewelry sales for your store!
In addition, by offering jewelry certificates from
Swiss Gemological Laboratory with every piece you sell from the
Ashi Baby Bridals collection, you will boost your store’s reputation for professionalism, ethics, expertise and integrity. This not only will increase your bridal sales, but also will cement your standing as the “jeweler of choice” for bridal jewelry in your market, bring in new customers, strengthen loyalty from existing customers and generate repeat business for you!
Finally, consumers need a certificate for insurance/appraisal purposes when investing in something as valuable as a piece of diamond jewelry. They need something that will provide tangible proof of the quality and authenticity of their diamond jewelry in the event it is lost, stolen or damaged. When they buy diamond jewelry from the
Ashi Baby Bridals collection, they know they will get this crucial certification from
Swiss Gemological Laboratory. This is yet another important factor that increases consumer confidence in your store and helps you close the sale!
What makes
Swiss Gemological Laboratory so unique from other diamond grading laboratories is its innovative software that allows your retail customers to track and view their jewelry certificate online via its Web site –
www.SwissGemLab.com. The
Swiss Gemological Laboratory Web site offers your retail customers detailed product description and quality grading information about the jewelry they purchased from your store, along with your company logo, store information, store address, store map, picture of your store and contact information. They can also use the Web site to view, print or e-mail their certificates – all online!
Plus, if you have a Web site, consumers can click on your company logo or store information on the
www.SwissGemLab.com Web site – and they will be redirected right to your own Web site! This creates even more opportunities to “reach out” to customers and increase your sales! As an added bonus, if your Web site has been developed through
AVALON Solution, Ashi Diamonds’ technology partner for turnkey B2C Ecommerce Web services, your customers can click on the “Product Details” link on the Certificate Page and they will be redirected right to the Product Detail Page on your Web site.
To Track a Live Demo Certificate, please go to
www.SwissGemLab.com and enter:
CR-000-000-000.
Confidence. Security. Credibility. These are the hallmarks of Swiss Gemological Laboratory and its diamond and gemstone jewelry certificates, programs and services. SGL's mission is to enhance the consumers' trust and confidence by offering them reliable and consistent jewelry certification and grading services by maintaining the highest levels of ethics and standards of professionalism.
A diamond jewelry certificate from
Swiss Gem Laboratory provides the edge you need to be the bridal jewelry leader in your market. It also adds intrinsic value to your
Ashi Baby Bridals jewelry – which means more sales for you at the jewelry counter!
Ashi Diamonds will be introducing the
Baby Bridals collection at the following upcoming
Trade Shows:
Ashi Diamonds Launches Baby Bridals!
A Brand New Collection of Exquisite Yet Affordable Bridal Jewelry Sets.
NEW YORK, NY (March 16, 2009) — Ashi Diamonds is proud to introduce Ashi Baby BridalsTM, a new collection of affordable yet elegant contemporary, traditional and vintage Bridal Sets. This stunning collection of complete engagement rings with center stones and matching wedding bands features distinctive styling, designer looks, exceptional quality and attractive pricing – all of the qualities your Bridal customers are looking for. Baby Bridals is the B2B Brand of Ashi Diamonds, for approved Retailers, the I Do CollectionTM is the B2C Brand. The Ashi Baby BridalsTM together with the I Do CollectionTM is guaranteed to grow your Bridal business and expand your market share!
Buying an Engagement ring is a very personal, emotional purchase for prospective Brides and Grooms and it’s typically their first important jewelry purchase. The jeweler that gains their trust and wins their Bridal business can cultivate these customers for life! The Diamond Bridal business should be the Independent Jeweler’s number one category and priority. This category could and should generate more than 50% of your overall store’s business in a year!
Here are some of the Many Benefits Your Customers will enjoy when you make the commitment to carry Ashi Baby Bridals in your store:
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All pieces in the collection are priced at $995 to $2,995 retail – a popular price range that represents more than 35% of all Bridal jewelry sets sold in the United States. |
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All pieces are expertly hand milgrained, hand engraved and hand set, with exquisite styling, craftsmanship and attention to detail normally found only in more expensive branded bridal jewelry lines. |
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All pieces come complete with engagement rings, center stones and matching wedding bands. |
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Ashi has reduced total diamond weights in the collection to achieve a luxurious, upscale branded bridal look at a fraction of the price. Total diamond weights range from 0.50 ct. to 1.25 ct. for the complete bridal set. |
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All center diamonds in the collection are very bright, eye-clean stones in various popular cuts to maximize their appeal to quality- and value-minded customers. |
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With more than 100 Brand New Styles in the collection, your customers are assured of finding the bridal jewelry of their dreams from among our wide range of contemporary, traditional and vintage bridal sets. |
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Each set in the collection comes with a diamond jewelry certificate from Swiss Gemological Laboratory - which will give your Bridal customers added confidence in making their purchase. In addition, they can track, view, print or email their certificates, view style details and your store information - all online - as well as link to your store’s website.To Track a Live Demo Certificate go to www.SwissGemLab.com and enter: CR-000-000-000 |
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Approved Retailers will receive a Complimentary and Customized “I Do CollectionTM” Bridal Website that will showcase the entire Ashi Baby Bridals Collection with their choice of Markup and an “I Do Collection™” Digital ECatalog that can be linked from their existing Website. |
Baby Bridals not only benefits your customers, but here are some of the Main Advantages that You, The Retailer, will receive by carrying the Ashi Baby Bridals Collection in your store:
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The collection’s exquisite styling, craftsmanship and affordable pricing far exceeds what the major jewelry chains, department stores and mass merchants are offering in this price range. This means that you will no longer have to concede the value-driven Bridal consumer segment to these major players. With easy credit no longer available, this evens the playing field and opens up a world of new opportunities for you to draw in more customers and increase your Bridal business! |
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Studies have shown that once you gain a consumer’s trust with their Bridal purchase, they will come back to you again and again for other purchases. These newly captured consumers present a golden opportunity for you to grow your business and cultivate a lifetime of repeat customers. In fact, the average customer will come into a jewelry store 16 to 18 times in his or her lifetime. When you consider birthdays, anniversaries, Christmas, Valentine’s Day, Mother’s Day, Father’s Day, graduations, and “just because I Love You” gifts, it’s easy to see the importance of cultivating these customers for your store. |
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Each set in the collection comes with an engagement ring with a beautifully cut and proportioned center stone, along with a matching wedding band. Semi-mounts are among the slowest turning of all jewelry categories. With rapidly declining margins on diamond center stones and the difficulty and time it takes to sell a semi-mount, center stone and wedding band separately, it’s easy to see that Baby Bridals makes the process faster and easier – Increasing Inventory Turns, Increasing Sales, Increasing Margins, Expanding your Market Share, and Laying a Strong Foundation for Future Growth. |
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By offering a diamond jewelry certificate from Swiss Gemological Laboratory with every Baby Bridals set purchased, you increase your reputation for professionalism, quality, ethics and expertise – leading to more sales. As an added bonus, when customers track their certificates online, the unique online certificate tracking software will show them your company logo, store information, store map, store picture, style details, as well as link to your store’s website. This gives you another opportunity to “reach out” to these customers, strengthen your brand name, generate repeat business and position you as their “Jeweler of Choice.” |
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Ashi is offering extensive marketing support for the Ashi Baby Bridals Collection that includes integrated display trays, seasonal flyers and brochures, television ads, post cards and direct mail, billboards, posters, duratrans and counter cards. This means that when you team up with Ashi on the Baby Bridals Collection, you will get more “pop” for your marketing dollar – enabling you to “reach out” and bring even more Bridal customers into your store. |
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Approved Retailers will receive a Complimentary and Customized “I Do CollectionTM” Bridal Website that will showcase the entire Ashi Baby Bridals Collection with their choice of Markup and an “I Do Collection™” Digital ECatalog that can be linked from their existing Website. |
Ashi Diamonds will be Launching the Baby BridalsTM Collection at the following upcoming trade shows:
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THE INSTORE SHOW | CHICAGO, IL | APRIL 19 - 21, 2009 | BOOTH # 2015-2017 |
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CBG LAS VEGAS SHOW | LAS VEGAS, NV | MAY 26 - 28, 2009 |
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JCK LAS VEGAS | LAS VEGAS, NV | MAY 30 - JUNE 2, 2009 | BLOCK # 47067 |
Nobody Does “I Do” Like We Do! Call Ashi today to experience the Magic of the new Baby Bridals Collection!