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Who is Swiss Gemological Laboratory?
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Confidence... Security... Credibility...
These are the hallmarks of Swiss Gemological Laboratory and its
diamond and gemstone jewelry certificates, programs and services.
As a Jewelry Retailer, offering your customers Gem Lab Certificates with the diamond
or gemstone jewelry they purchase gives them the essential assurance that they deserve.
It provides a tangible document that states that the piece of jewelry they are buying
is of the quality that they expected at the time of purchase. An Independent Certificate
from Swiss Gemological Laboratory gives your Customers
the Confidence they need for you to Close the Sale.
It also provides them with Independent proof of their jewelry's
value, quality and distinguishing characteristics for insurance purposes should
it ever be lost, stolen or damaged.
Swiss Gemological Laboratory is the exclusive provider of jewelry
certificates for all of ASHI Diamond's Jewelry. These certificates
are all graded by graduates of the prestigious Gemological Institute of America
(GIA) using state of the art microscopes and other gemological equipments,
as well as GIA's well-established grading terminology.
Swiss Gemological Laboratory's innovative software allows your
retail customers to track and view their unique jewelry Certificate Online via its
Website - www.SwissGemLab.com.
The Swiss Gemological Laboratory's website offers your customers detailed product
description and quality grading information about the jewelry they purchased from
your store, along with your company logo, store information, store address, store
map, picture of your store and contact information. They can also use the website
to view, print or email their certificates... all Online!
Plus, if you have a Website, they can click on your company logo or store information
on the SwissGemLab.com website - to direct them right to your Website's home page.
In addition, if your Website has been developed through AVALON Solution, ASHI
Diamond's Technology Partner for Turnkey B2C Ecommerce Web Services,
your customers can click on the 'Product Details' link on the Certificate page
that will direct them right to the Product Detail Page on your Website.
Linking Customers to your Website via Swiss Gemological Laboratory's
Certificate page gives you, the Retailer, another opportunity to
'Reach Out' to those customers, strengthen your brand name, generate
repeat business and position you as 'The Store' to shop for Diamond
& Gemstone Jewelry.
Swiss Gemological Laboratory and its comprehensive diamond and
gemstone jewelry certificates and services add confidence to your customers' buying
decisions. These certificates also add intrinsic value to your ASHI
diamond and gemstone jewelry - which means More Sales for you at
the jewelry counter!
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Why You Need To Sell Certified Diamond Jewelry?
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As a Jewelry Retailer, offering Gem Lab Certificates with the diamond
and gemstone jewelry you sell is an essential part of your marketing and sales presentation.
Certificates have become a significant part of the diamond and gemstone jewelry
sales equation, as most Consumers will not buy a piece of jewelry unless it is certified
by an Independent Gemological Laboratory.
Today's diamond jewelry consumer is much more educated about the 4C's of diamond
quality than ever before, thanks to the Internet. In fact, most consumers today
- especially younger, technologically savvy Bridal Customers - use the Internet
to educate themselves, gather information, and ‘pre-shop’ by comparing quality,
price, features and benefits of diamond jewelry products before buying them. By
the time they walk into your store, many of these customers will be well-informed
about diamonds and diamond jewelry and know exactly what they want in terms of diamond
carat weight, clarity, color and cut. They will look for lab certificate that assures
them that a particular piece of diamond jewelry from your store, represents the
quality they seek.
Here are some of the Main Reasons why you need to provide certificates
with the diamond and gemstone jewelry you sell:
Consumers will be much more confident and at ease with their diamond jewelry purchase
from your store when they have a professional certificate from an independent grading
laboratory attesting to the quality and properties of the diamonds in the jewelry.
More confident consumers means more diamond jewelry sales in your store!
Consumers are more comfortable when reputable jewelry stores provide diamond jewelry
certification. By offering certificates with the diamond jewelry you sell, you are
demonstrating to customers your professionalism, ethics, expertise and focus on
ensuring that customers receive the quality they expected at the time of sale. All
these factors can enhance your reputation and help increase your diamond jewelry
sales.
Many of today's consumers are well aware of certification and expect to see the
diamond jewelry they want to purchase accompanied by an independent lab certificate.
This document helps them to comparison shop and determines which piece of diamond
jewelry represents the quality and value they want and can afford. If you do provide
a lab certificate, this will give you an obvious advantage over your competition
to Make that Sale
While certificates do not attest to the monetary value of a piece of diamond jewelry,
they do attest to the piece's "identity" and provide tangible proof of its quality
and authenticity. Consumers need a certificate for insurance/ appraisal purposes
to assess the value of their diamond jewelry and protect their investment in the
event that the piece is lost, stolen or damaged. In short, certification is essential
to most consumers looking to buy something as valuable and important as a piece
of diamond jewelry.
Every piece in Ashi’s Baby BridalsTM Collection
comes with a certificate issued from the Swiss Gemological Laboratory
attesting to the piece’s unique properties and quality.
Swiss Gemological Laboratory's innovative software allows your
retail customers to track and view their unique jewelry Certificate Online via its
Website - www.SwissGemLab.com.
The Swiss Gemological Laboratory's website offers your customers detailed product
description and quality grading information about the jewelry they purchased from
your store, along with your company logo, store information, store address, store
map, picture of your store and contact information. They can also use the website
to view, print or email their certificates... all Online!
Plus, if you have a Website, they can click on your company logo or store information
on the www.SwissGemLab.com
website - to direct them right to your Website's home page. In addition, if your
Website has been developed through AVALON Solution, ASHI Diamond's Technology Partner
for Turnkey B2C Ecommerce Web Services, your customers can click on the 'Product
Details' link on the Certificate page that will direct them right to the Product
Detail Page on your Website.
Linking Customers to your Website via Swiss Gemological Laboratory's
Certificate page gives you, the Retailer, another opportunity to
'Reach Out' to those customers, strengthen your brand name, generate
repeat business and position you as 'The Store' to shop for Diamond
& Gemstone Jewelry.
Swiss Gemological Laboratory and its comprehensive diamond and
gemstone jewelry certificates and services add confidence to your customers' buying
decisions. These certificates also add intrinsic value to your ASHI
diamond and gemstone jewelry – which means More Sales for you at
the jewelry counter!
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How Does Swiss Gemological Laboratory's Online Certification & Tracking System
Work?
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Swiss Gemological Laboratory, is the exclusive provider of diamond
jewelry certificates for every jewelry item in the Ashi's Baby Bridals™ Collection.
These certificates are all graded by graduates of the prestigious Gemological Institute
of America (GIA) using state of the art microscopes and other gemological equipments,
as well as GIA’s well-established grading terminology.
Swiss Gemological Laboratory's innovative software allows your
retail customers to track and view their unique jewelry Certificate Online via its
Website - www.SwissGemLab.com.
For your customers, accessing and using Swiss Gemological Laboratory's unique Online
Certification Tracking System is easy!
When your Customers visit the Website -
www.SwissGemLab.com, their first step is to enter in their unique SGL Certificate
Number, inscribed on their certificate, in the 'Track Your Certificate' box in
the upper right hand corner of the home page. Once they click the box, the website
will pull up an image that is identical to the mini card certificate they received
when they purchased their Ashi's Baby Bridals™ Collection jewelry
from your store.
The online certificate they will see will include detailed product description and
detailed quality grading information about the jewelry they purchased from your
store. They can use the website to view, zoom, print or email their certificates…
all Online! The page will also include your company logo, store information, store
address, store map, picture of your store and contact information.
Plus, if you have a Website, they can click on your company logo or store information
on the www.SwissGemLab.com
website - to direct them right to your Website's home page. In addition, if your
Website has been developed through AVALON Solution, ASHI Diamond's
Technology Partner for Turnkey B2C Ecommerce Web Services, your customers can click
on the 'Product Details' link on the Certificate page that will direct them right
to the Product Detail Page on your Website.
The Swiss Gemological Laboratory's Website allows your customers
to access more information about SGL, its reports and services, as well as education
guides and other information.
The Swiss Gemological Laboratory's Website also integrates a Client Login and Admin
Section where you, the Retailer, can login to enter or update your "Jeweler
Info" such as Company Logo, Store Picture, Store Information, Store
Address, etc. at your convenience.
This innovative Online Certificate Program from Swiss Gemological Laboratory
gives you more opportunities to 'Reach Out' to your customers,
strengthen your brand name, drive traffic to your website and generate repeat business!
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